With Today’s Powerful Color
- Use consistent color and font hierarchies throughout your document.
- Leave plenty of white space. Too much text can discourage your reader.
- To maximize readability, choose a 12-point serif typeface.
- Use small color-design elements such as headlines, subheads, margin notes and spot illustrations to attract the eye.
- Isolate key information using bullets to help reader grasp your most important points.
- Use colored graphics, charts and diagrams to add visual interest to long, text heavy pages.
- When making presentations, use the same background design and colors for every slide.
- Keep slides simple and make only one major point per slide.
- Use font and vary its size and style for emphasis.
- Put a company product or product logo on every slide to build recognition.
Sources: The Digital Office, Newsweek Magazine, November 30, 1998.