12 Feb

Marketing Mix

Septo’s Note

Marketing Mix (Kotler and Amstrong: 1997): Marketing mix as the set of controllable marketing variables that the firm bleeds to produce the response it wants in the target market.

Marketing Mix (Kotler (1985:45-48)

4 P:

  1. Product
  2. Price
  3. Place
  4. Promotion

The Marketing Mix: It’s about putting product or a combination there of in the place, at the right time, and at the right place.

The key of marketing mix is you need to know every aspect of your business plan.

Tinggalkan Balasan

Isikan data di bawah atau klik salah satu ikon untuk log in:

Logo WordPress.com

You are commenting using your WordPress.com account. Logout / Ubah )

Gambar Twitter

You are commenting using your Twitter account. Logout / Ubah )

Foto Facebook

You are commenting using your Facebook account. Logout / Ubah )

Foto Google+

You are commenting using your Google+ account. Logout / Ubah )

Connecting to %s

%d blogger menyukai ini: