Blog / Web 2.0 For You By Septo Indarto. MIT-Source

29 Jun

Blog / Web 2.0 For You By Septo Indarto. MIT-Source

Saturday , 22nd May 2010 21:01

Web 2.0 For You
By Septo Indarto

Web 2.0 For You
We 2.0 has great collaboration for: productivity gains, innovation, real-time knowledge capture and distribution. Web 2.0 creates networking environment when your ideas will be spreading to all communities. Virtual team that creates a job can use Web 2.0 as place to share ideas.

The point of Web 2.0: Productivity gains, innovation, real-time knowledge capture and distribution, workflow and business process improvements, and cost efficiencies.

Web 2.0 technology is workforce to connect and collaborate people via networking
in the same place on computer.

Web 2.0 does require a solid architecture foundation to help people communicate each other in secure connection.

Tim O’Reilly comments: Web 2.0 is the business revolution in the computer industry caused by the move to the internet as platform, and an attempt to understand the rules for success on that new platform. The background of Web 2.0 on O’Reilly has said of Web business coming back after the 2001 collapse of the dot-com bubble, in addition to the distinguishing characteristic of the projects that survived the bust or thrived after.

Tim Berners-Lee says: Inventor of the worldwide Web, has questioned whether one can use the term in any meaningful way, since many of the technological components of web 2.0 have existed since the early days of the web.

Actually the term about Web 2.0 first on web 2.0 conference in 2004. Although the term suggests a new version of the world wide web, it does not refer to an update to any technical specifications, but rather to changes in the ways software developers and end-users utilize the web.

Web 2.0 is the second generation of web development and design, that aims to facilitate communication, secures information sharing, interoperability, and collaboration on the World Wide Web. Web 2.0 concepts have to led to the development and evolution of web-based communities, hosted services, and applications, such as social-networking sites, video-sharing sites, wikis, blogs, and folksonomies.

Tom O’Reilly regards web 2.0 as the way that business embraces the strengths of the web and uses it as a platform. O’Reilly considers that Eric Schmidt’s a bridged slogan, don’t fight internet. According to O’Reilly and Battelle, an architecture of participation where users can contribute Web Site content creates network effects.

There are four levels in the hierarchy of Web 2.0 sites:
a. Level-3 applications most Web 2.0 oriented. Exist only on the internet and the inter-human connection. Example: e-bay, wikipedia, Ad sense.
b. Level-2 applications can operate offline but gain advantages from going online. Example: Flickr.
c. Level 1-applications operate offline but gain feature online. Example i-tunes.
d. Level-0-applications work as well offline as online. Example: Yahoo! Local.

The Secret of Marketing in a Web 2.0 World
By Salvatore Parise, Patricia J. Guinan and Bruce D. Weiberg. MIT-Boston
Consumer are flocking blogs, social networking sites and virtual worlds. And they are leaving of marketers behind.

What is Web 2.0: It is the set of tools that allow people to build social and business connections, share information collaborate on projects on line. Including: blogs, wikis. Social-networking sites and other online communities, and virtual worlds. MIT

Today millions of people see familiar with social networking like Facebook, Wikipedia, Second Life, Twitter, Blogspot. They use the tools to market anything for various products. Many marketers are using Web 2.0 tools to collaborate with consumers on product development, service enhancement and promotion. MIT

Getting Sociable Web 2.0
A new approach: Marketing these days is more about building a two-way relationship with consumers. Web 2.0 tools are a powerful way to do that.
The Pioneers: A growing number of companies are learning how to collaborate with consumers online on product development, service enhancement and promotion.
The Lessons: From these early efforts, a set of marketing principles have emerged. Among them: get customers involved in all aspects of marketing, listen the online conversation about your products outside your site, and give the customers you work with plenty of leeway to express their opinions.

If you are business person you can ask the customers to talk about their wanting of using Web 2.0. It’s important to understand of changing the market trends. A Marketing manager at the company says that, as a way to obtain consumer feedback and ideas for product development, the online community is much faster and cheaper than the traditional focus groups and surveys used in the past. MIT

Today many companies use Web 2.0 tools to improve collaboration with both its business partners and consumers. For instance, within days of the release of a new piece of software by the company, consumers spotted a problem with it and posted a way for users to deal with. They later proposed a way to fix the problem, which the company adopted. Having those solutions available so quickly showed customers that company was on top of problems with its products. MIT

Web 2.0 consumers have opportunities to do sharing thoughts, opinions and experiences on a company Web Site. The Web Site is not about company at all but there is a space for customer to participate. For instance, a toy company that created a community of hundreds of mothers to solicit their opinions and ideas on toys also enables them to write their own blogs on the site, a feature that many use to discuss family issues-MIT

Consumers tend to trust one another’s opinions more than a company’s marketing pith. Many managers say that this type of content is here to stay and are aware of its potential impact-positive or negative-on consumers’ buying decisions. MIT

Many marketers have been trained to bludgeon consumers with advertising-to sell, sell, sell anytime anywhere consumers can be found. In an online community, it pays to resist that temptation. When consumers are invited to participate in online communities, they expect marketers to listen and to consider their ideas. They don’t feel like they are simply a captive audience for advertising, and if they do they’re like to abandon the community. MIT

In online community, every company needs to find an effective balance trying to steer the conversation about its products and allowing the conversation to flow freely. Companies are better off giving consumers the opportunity to say whatever is on their minds, positive or negative. MIT

Who should direct a company’s forays into web 2.0 marketing? Experts say that identified an ideal set of skills for an executive that go beyond of a typical M.B.A holder or tech expert. We coined the term marketing technopologist for a person who brings together strengths in marketing, technology and social interaction. MIT

One Web 2.0 strategy does not fit all, and sometimes the best way to find out what’s best for a given company is tottery some things out and see what happens. Blogs, wikis and on line communities are most commonly using for marketing, but there are other ways to reach consumers. MIT- Source


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