Search Engine and Advertising
By Septo Indarto (Team Double S)
In the world of business on the internet role of Search Engine greatly assist everyone in finding information. But now many Internet users are also looking for information about advertising, because they want to know more about the products they want to buy. The advertisers are more than happy with the role or function that is run by Search Engine specifically for the ad. Because the ads are not displayed but are scattered ad tracking will provide ease of search advertising that they are looking to find information about the products they are looking for.
Overture Services Inc. is looking specifically for information about advertising. The company originated from California trying to revive the advertising business on the Internet. In 1998, Overture was the first company to create a system that creates a payment to advertisers who want to put tracking results.
Ad tracking also has a low rate with an average of 35 U.S. cents per click, which is much cheaper than advertising in the Yellow Pages are charged $ 1 per title. For example, when a user clicks on an ad on the internet tracking engine on Yahoo, it gets 14 cents while Overture Yahoo getting 21 cents. This is an effective way to advertise. Marketing ad tracker engine exceeds the rate of return in the print media. Because advertising on search on the Internet. Currently, Internet users are more likely to seek more specific information about work and the machine is tracking tools. In fact 35% tracking engine used to find information on products and services. Currently Search Engine is a popular technology. The key to success is tracking technologies (Search Engine), advertising in large quantities of data and millions of loyal visitors.
Google as a Search Engine is so popular did the same thing. Google managed to build its own technology. Google in ad tracking technology has attracted the number of 39 million visitors. Google uses its power to continue to build new innovation is not just a regular search engine, but also offer something more to offer to internet users.
The current Internet is not only used as a place to find information but also as a place to develop business strategies. Internet users want to make the Internet as marketing and communication power. Then internet technology will continue to evolve as needed.