Marketing (Note) Septo Indarto (Team Double S)

29 Mar

Marketing (Note)
Septo Indarto (Team Double S)

In marketing why is Marketing Communication important to study?
Marketing communication is important to study, it is about how we can make good communication in marketing, especially in marketing activities.
What are marketing communications?
Marketing communications are the means by which firms attempt to inform, persuade, and remind consumers, directly or indirectly, about the products and brands they sell. (Philip Kotler).
What are modes of marketing communications?
1. Advertising
2. Public Relation and Publicity
3. Sales Promotion
4. Direct Marketing
5. Interactive Marketing
6. Personal Selling
7. Word-of-mouth Marketing
8. Events and experiences.
Communication Platform:
1. Advertising
2. Sales Promotion

Advertising:
1. Poster
2. Pop Display
3. Logo
4. Video
5. Brochure and Booklet
6. Social media
7. Packaging Insert
8. Small Book
9. TV Advertising

Sales Promotion
1. Trade show, exhibit
2. Entertainment Program
3. Game
4. Sample of Product

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